EuroAir Logo
The idea for the logo is simple; the circle belongs to the oldest ideograms and has been dated to the period immediately after the emergence of the simplest conventionalized representations of human and animals found on the walls of prehistoric caves, rock faces. In western Ideography, the circle is a general symbol for the eternal, the endless, that which is without beginning or end, all possibilities. To expand on this, the circle is divided; the evenly curved line or circle segment is one of the five basic graphic elements of western ideography. When this sign is curved downward, it often represents a vessel, and the top occasionally means the sky; and the wings represent flight. This is the simple idea that is behind the EuroAir logo.
The Project
The original idea was to have a clean, crisp and straight to the point logo, accompanied with the layout.
A5 Brochure size, 11 pages, showcasing the usage of the logo, and technical details.